Alexa users can say “Hey Samuel” to summon Samuel L. Jackson’s voice – Michael Brown

Amazon just made it easier to summon the voice of actor Samuel L. Jackson on its Echo smart speaker and displays by allowing you to substitute the Alexa wake word with “Hey Samuel.”

The option of having Samuel L. Jackson’s voice respond in place of Alexa’s entails a one-time payment of 99 cents and has been available since December 2019, but until now, users had to phrase their questions and commands as “Alexa, ask Samuel…” or “Alexa, ask Sam…,” which many users—including this one—found awkward. For me, the novelty wore off quickly.

samuel l jackson alexa skill Michael Brown / IDG

“Hey Samuel” is the latest Amazon Echo wake word.

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