Lil Nas X’s Roblox concert was attended 33 million times – Jacob Kastrenakes

Lil Nas X performing ‘Holiday’ inside RobloxImage: Roblox

Lil Nas X performed to an audience of millions across two days and four shows this weekend, playing in a setting that literally made him larger than life: the hit kids game Roblox. The shows gathered 33 million views in total across the performances, which started on Saturday afternoon and wrapped up with a surprise encore performance on Sunday, Roblox told The Verge. The identical shows starred a motion-captured incarnation of Lil Nas X, styled to fit in with a world that shifted to match each of the four songs he performed.

It’s a huge number for Roblox, and it puts the game’s ability to hold a concert up there with Fortnite. In April, Fortnite hosted a similarly impressive performance from Travis Scott that drew 45.8 million viewers…

Continue reading…

Read More