As the global COVID-19 pandemic continues to ravage the music industry and Spotify continues to gouge artist revenue in increasingly creative ways, there is one platform that is looking out for the musicians: Bandcamp. The music outlet and streaming service has taken yet another step to help keep the independent music industry afloat by launching the Bandcamp Live streaming service.
The launch of Bandcamp Live will allow artists a way to generate income and cultivate their following in a way that does not exploit their situation. Since Facebook cracked down on live streaming on their platform, musicians have been looking for ways to get their work to the masses as performance opportunities have all but dried up.
Bandcamp Live will allow artists and record labels to host ticketed live streams for their fans. This will eliminate the need for artists to use a digital tip jar and will help increase exposure for up-and-comers thanks to Bandcamp’s built-in following. The service will also allow artists to set up a virtual merch table with each sale appearing in the stream’s chatbox, something that Bandcamp hopes will drive more sales.
Bandcamp already has a reputation as one of the most artist-friendly platforms out there. Their payouts are significantly higher than the competition, and they have taken many extra steps to help struggling artists keep their heads above water during the pandemic. In addition to waiving artists’ fees on Bandcamp Fridays, the outlet has announced that they will be waving 10% fee associated with the Bandcamp Live platform until March 2021.
Bandcamp announced the launch of Bandcamp Live in a post on their blog, succinctly explaining how this is the “next step in [their] effort to help our community thrive during this crazy time.”
When the pandemic eliminated a major source of musicians’ income, we immediately began working on ways to help the artists and labels on Bandcamp, without whom we would not exist. We started with Bandcamp Fridays, a day each month where we waive our revenue share, and so far those have raised $35 million in just 8 days (that’s in addition to the $126 million fans have paid artists via Bandcamp since the pandemic began). Bandcamp Live is the next step in our effort to help our community thrive during this crazy time. Streaming will never replace the experience of in-person performances, but we believe it’s the next best thing, and will provide artists with a powerful tool to build and connect with their fans both now, and when Covid is behind us and we’re all out enjoying the magic of live music once again.
You can simultaneously treat yourself to a good show and do the right thing by checking out all of the fantastic music Bandcamp has to offer and catching your favorites’ live streams.