Klaviyo, a marketing automation startup that customizes messaging for better results, raises $200M Series C led by Accel on a $4.15B valuation (Ron Miller/TechCrunch) –

Ron Miller / TechCrunch:
Klaviyo, a marketing automation startup that customizes messaging for better results, raises $200M Series C led by Accel on a $4.15B valuation  —  Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers.

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