Logitech made so much money during the pandemic it could afford this Super Bowl ad – Kim Lyons


Logitech sold enough keyboards, mice, and PC webcams during the pandemic that it can afford its first-ever Super Bowl commercial. The 60-second spot, titled “Defy Logic,” will air during the first quarter of the game on February 7th and feature rapper and songwriter Lil Nas X.

The documentary-style ad spotlights how artists and other creative types use Logitech products for their work. It shows Lil Nas X writing and recording a song, along with graphic and visual artists; streamers; musicians; and climate, gender equality, and education reform activists demonstrating their Logitech items.

In May, Logitech reported sales of its products were booming as the pandemic kept millions of people working and schooling from home. Sales of its…

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