Adidas’ new kicks can be customized with Lego bricks – Chaim Gartenberg

Adidas has a new version of its Ultraboost DNA running shoes with a unique twist — the company’s iconic three-stripe logo is now made of real plastic Lego bricks, allowing for a pair of more customizable kicks.

Officially known as the Adidas Ultraboost DNA X Lego Plates shoes, the new $200 brick sneakers feature transparent plastic slots on the side in the shape of flat two-by-six Lego plates: enough to fit three two-by-two Lego plates in each stripe.

The shoes also feature a few other Lego homages, including a Lego logo on the tongue and brick-style detailing on the top and sole of the shoes. The interior lining is also done up in a bright Lego yellow.

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