2021 has been the year that TikTok took over food media. As people spent more time in the kitchen and on their phones, lockdown season one provided the ideal springboard for TikTok to catapult itself to the upper echelons of ubiquity. (Now before you go calling me a grandpa, I know the app has been around for a few years now, but it wasn’t until recently that I started to feel its effects on a seismic level.)
Around March of last year, the viral trends started to pour in. First there was dalgona coffee and pancake cereal. These kitchen adventures filled our newly found free time with brief, shareable moments of experimentation.