The conventional wisdom around cord-cutting holds that there are too many streaming services. Now that every media company wants to be Netflix, streaming is no longer simple, and “subscription fatigue” has set in.
I’ve never bought into this argument, as I believe cord-cutters are better off with more options; but this week’s announcement of another ESPN+ price hike helps prove the conventional wisdom wrong. On August 13, the cost of ESPN+ will rise to $7 per month or $70 per year, up from $6 per month or $60 per year before. This is the second time ESPN+ is raising prices in less than a year.