How movie studios are using Cameo, Twitter Spaces, and TikTok to create personalized ads and experiences to attract audiences (Wendy Lee/Los Angeles Times) –

Wendy Lee / Los Angeles Times:
How movie studios are using Cameo, Twitter Spaces, and TikTok to create personalized ads and experiences to attract audiences  —  Enrique García wasn’t planning to see Universal Pictures’ “F9: The Fast Saga” at a theater.  After the COVID-19 pandemic put the kibosh on large gatherings …

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