A few years ago, watching the Olympics without cable was a relatively cheap and straightforward affair.
While you still needed a pay TV subscription to watch every event, cord-cutters could choose from several inexpensive live TV services—even for just a month—and get complete coverage across all of NBC’s channels.
The forthcoming 2020 Summer Olympics in Tokyo—pushed to 2021 due to the coronavirus pandemic—provides a snapshot of how much cord-cutting has changed. Live TV streaming services have ballooned in price since early 2018, and they no longer offer every event as some coverage is moving to Peacock this year. By my calculations, those who want access to every televised event will need to pay twice as much as they did last time around.